By Dhariana Lozano in Social Media Today.
Hashtags are an essential part of social media marketing and growth, particularly on Instagram and Twitter. With that said, using hashtags correctly can be a little confusing.
In this post I’ll review the top hashtag mistakes I see people and businesses make over and over, and how to avoid them.
1. Using Only “Popular” or Generic Hashtags
The easiest hashtag mistake to make is to only use popular hashtags.
In theory, it makes sense to use the most popular hashtags for exposure, but in practice you won’t get the long term results you need.
Sure hashtags like #love and #beautiful have hundreds of thousands of posts, but these generic hashtags are going to be useless for your business. You’ll get likes, but not from people who are actually interested in your business or brand.
Instead, you should seek to use hashtags that are specific to your target consumer, the context of your posts, or industry keywords.
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