By Aditya Chakrabortty in The Guardian.
How to sell the unsellable? How to pretend utter chaos is a plan coming together? How to persuade the public, who just refuse to buy it, to at least keep on paying for it? I believe I have found the answer.
It comes in the form of an internal memo from the Department for Work and Pensions that somehow floated past my desk. Published on the staff intranet just a few days ago, on 2 May, it is signed by three of the department’s most senior officials, including the DWP’s director of communications and Neil Couling, its head of universal credit. And it is that toxically controversial benefit which is its subject.
Addressed to the department’s employees, the letter sympathises: “We share your justified frustration when our hard work – in particular our work on Universal Credit – is portrayed incorrectly and/or negatively in the media.” The circular condemns this “negativity and scaremongering”, and blames it for putting people off even applying for the benefit.
To read the rest of this story, click on the link below: