DWP: 80 Charities File Watchdog Complaint Over ‘Misleading’ Universal Credit Adverts

Universal Credit

By Dan Bloom in The Mirror.


The Disability Benefits Consortium claims the adverts are “deliberately misleading” and contain “obvious exaggerations”.

Charities have reported the government to the advertising watchdog over “deliberately misleading” promotions for Universal Credit.

The Disability Benefits Consortium, a coalition of more than 80 disability charities, lodged a formal complaint to the Advertising Standards Authority after ministers spent taxpayer cash on “busting myths” about the six-in-one benefit.

The weekly ‘advertorials’ in the Metro newspaper began in May and were signed off by the Department for Work and Pensions (DWP).

An internal DWP memo said the campaign would combat “negativity and scaremongering” that discourages people from accessing help.

However, the DBC’s complaint has claimed the adverts are “deliberately misleading” and contain “obvious exaggerations”.


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