Previously fans of York City had to trek to Bootham Crescent to buy the latest kit and caboodle.
But no more. The club has teamed up with tourism organisation Visit York, opening a concession in its Museum Street HQ.
A wide range of merchandise is on sale at the Visitor Information Centre, including York City home and away shirts, scarves, mugs and keyrings.
Fixture information will soon be available too, all helping to raise awareness of the club within the city.
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