As reported in The Guardian through The Press Association.
The UK’s advertising watchdog is investigating claims made by the makers of Nurofen after an Australian court ordered the company to step selling several versions of the popular painkiller.
Australia’s federal court ruled that Reckitt Benckiser, the British firm which produces the drug, deceived consumers by selling Nurofen painkillers that were identical to its standard ibuprofen pills but nearly twice as expensive.
Britain’s Advertising Standards Authority (ASA) has now confirmed it is investigating 12 complaints about a television advert for Nurofen Express.
The watchdog is examining whether the advert was misleading because it implies that the product directly targets muscles in the head. It is also looking into whether viewers were misled by the claim that the Nurofen Express “gives you faster headache relief than standard paracetamol or ibuprofen”.
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