By Natasha Hinde in Huffpost.
Almost one in five people in the UK are disabled. That adds up to 12 million people with a collective spending power of £249 billion, yet neither the high street nor individual retailers are catering to them. “We are an untapped market and at a time when the high street is suffering that’s an opportunity too good to miss,” broadcaster Mik Scarlet told HuffPost UK on Purple Tuesday.
For the uninitiated, Purple Tuesday is the day when campaigners and charities focus on raising awareness of the many barriers making it hard for disabled people to work, spend money in shops (or online) and enjoy a drink or meal out.
The aim of the day is simple: to make businesses aware of what and how they can do better. Retailers are being encouraged to sign up and, as of Monday morning, more than 700 businesses had joined the initiative including Asda, Sainsbury’s and Marks and Spencer.
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