By Liz Johnsin in The Independent.
It’s great that major brands are getting serious about inclusion, but initiatives should focus on taking away barriers, rather than forcing marginalised groups to mark out their difference.
Sunflower season may be over but Sainsbury’s wants to see more in bloom this autumn following its latest announcement. On Monday, the retail giant rolled out its latest inclusion scheme across the country, centred on helping customers with invisible disabilities. From this week, shoppers nationwide will be able to collect a special sunflower lanyard in store, which will help staff identify them as people who might need additional support to complete their shopping. Tesco has also been trialling the lanyards this year, taking inspiration from an initiative first launched at Gatwick Airport.
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