Supermarkets Switch Up Aisles To Encourage Meat-Eaters To Buy More Veg



By Natasha Hinde in The Huffington Post.


Supermarkets could soon face a huge redesign to encourage healthier, more sustainable eating habits among customers.

A new scheme, headed up by Oxford University researchers and funded by the Wellcome Trust, has proposed that supermarkets switch up their aisles containing meat products so that they also stock vegetarian alternatives.

Those who opt for meat-free alternatives could also be rewarded with loyalty points or vouchers and be offered free vegetarian recipe cards, the Guardian reported.


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