Why You Can’t Always Trust Online Customer Reviews

Online Shopping


From Which?


Which? has found a range of home and tech products that seriously failed to impress in our tough lab tests – but online customer review scores might have you believe they’re a sure thing. Five products that scored so poorly in our tests we rated them as Don’t Buys looked largely impressive based on customer score ratings at online retailers. The majority earned between four and five stars at stores such as Amazon, Argos and Currys PC World, indicating that while customer reviews can be very helpful, they may also have limitations. The items on test included a cordless vacuum that scored just one star for carpet and floorboard cleaning, a coffee machine that was ‘poor in most respects’ and a mobile phone that we said was ‘underpowered, unimpressive and cheap’.


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