By Sarah Glozer in The Conversation.
Making yourself heard by big businesses can be tricky. Even when companies have a presence on social media, you might question whether they are genuinely interested in providing opportunities for meaningful dialogue. Is anyone really listening, or are we just talking to ourselves?
Yet Tesco, Iceland and Co-op have recently shown what happens when supermarkets do absorb consumer feedback through social media channels, and then act on it. There have been refreshing signs in 2018 that supermarkets can be persuaded to listen to the demands of their customers.
Tesco backed down on planned changes to its loyalty card rewards scheme following a consumer backlash. Iceland declared it will be making its own-brand products plastic free. And a whole host of retailers announced a ban on energy drinks to those under 16 years old.
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