By Rachel Moss in Huffpost Lifestyle.
Food should be labelled with the equivalent exercise needed to burn off its calories in order to help people maintain a healthy weight, experts have argued.
Writing in the British Medical Journal (BMJ), Shirley Cramer, chief executive at the Royal Society of Public Health, says giving consumers an immediate link between foods’ energy content and physical activity might help to reduce obesity.
She explains that with more than two-thirds of the UK population either overweight or obese, “we desperately need innovative initiatives to change behaviour at population level”.
According to Cramer there is little evidence to suggest that the current information on food and drink packaging, including traffic light labelling, actually changes behaviour.
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