From Sainsbury’s website.
Sainsbury’s has announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities.
- The trial enables customers with hidden disabilities to collect a lanyard which indicates to colleagues that extra support is needed
- Following a successful launch at Sainsbury’s Barnstaple store, the retailer will be rolling it out to a further nine stores next month
- Sainsbury’s is the first supermarket to trial the initiative as it continues to build on its vision to be the UK’s most inclusive retailer
Sainsbury’s has today announced the extension of a new trial to help enhance the shopping experience for customers with hidden disabilities. The initiative will offer shoppers the option to pick up a lanyard, which has been purposely designed to act as a discreet sign for store colleagues to recognise if they may need to provide a customer with additional support when in store.
Launched initially in Sainsbury’s Barnstaple and rolling out to nine more stores next month, the scheme helps those with a number of disabilities, such as autism, dementia, visual or hearing impairment. Colleagues will be happy to provide extra support such as opening a new checkout lane, assisting with finding shopping items or simply giving them more time at the checkout. Lanyards will be available to collect for free and are for each customer to keep so they can wear it every time they come into store.
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