Thumbs Down : Bid To Trademark ‘Iconic’ Four Finger Kit Kat Thrown Out

Kit Kat


From YorkMix.


A bid to trademark the shape of York’s unmistakeable four-finger KitKat chocolate bar has been given the thumbs down.

Nestle bosses insist the KitKat shape is “iconic” and deserves protection, but appeal court judges disagreed.

The company originally took the case to the High Court in January, in the face of opposition from rivals Cadbury.

When that case was thrown out, Nestle appealed.

‘No distinctiveness’

Delivering the Appeal Court verdict today (Wednesday), Sir Geoffrey Vos, Lord Justice Kitchin and Lord Justice Floyd dismissed the challenge on Wednesday in a 16,000-word written ruling.

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