Why Black Friday Is The Cause Of So Much Consumer Chaos



Story by Tahir Rachid and Neil Robinson in The Conversation.


Black Friday strikes again. The post-Thanksgiving day of shopping discounts is a recent US export and retailers are rolling them out once more. Last year saw crowds of shoppers quite literally battling for the bargains to be had.

Retailers will be hoping that the upward trend in Black Friday sales will continue. The “holiday” made a first tentative appearance in the UK in 2010 when Amazon experimented with offering discounts and last year sales took off. In 2014, UK consumers spent £810m on online purchases alone and a further £720m three days later on Cyber Monday.

This year many of the UK’s big retailers, including Tesco, Curry’s PC World, Halfords, John Lewis, eBay and Amazon, are looking forward to even better figures. The forecast by the Centre for Retail Research for the 24-hour period is to reach around £1.39 billion – and online sales are estimated to be £966m, and £3.5 billion for the whole weekend.


To read the rest of this story in The Conversation, click on the link below:


Link to Black Friday story

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